Thoughtful UX. Simple Products.
Product Design | Strategy | Systems Thinking
I’m a product designer and strategist based in Newport Beach, California. My mission is to make technology feel less like machinery and more like a natural extension of how we live, work, and connect. I create digital experiences—from workflow tools to wellness platforms and complex systems—that balance user needs, real-world behavior, and business goals.
I partner with developers, product managers, and stakeholders to turn ideas into scalable, evidence-driven solutions. I prototype early, test often, and iterate quickly—delivering measurable impact.
How I Deliver Results
Build for scale: Design platforms that grow with the business.
Lead with evidence: Let research, KPIs, and user behavior guide decisions.
Prototype relentlessly: Test and refine concepts quickly.
Design for impact: Create products that improve outcomes for users and the business.