Insight-led. Outcome-focused. Built for people, powered by data.
SimpleEvents — UX Overhaul
Redesigned a B2B/B2C event management platform to simplify workflows, reduce friction, and improve the user experience for both internal teams and clients.
30% faster task completion • 40% less workflow friction • Higher user satisfaction
Smart Automation — Campaign Builder
Redesigned a manual, inefficient campaign builder into a smart automation tool, simplifying workflows and enabling teams to launch campaigns faster, more confidently, and with less friction.
50% faster campaign creation • 30% boost in retention • Easier, confident launches for non-designers
Venue Sourcing — Lead Generation Tool
Designed and launched a platform for SimpleEvents that connects event planners with the ideal venues, streamlining searches and minimizing manual input to simplify planning and support high-quality lead generation.
Faster venue matching • Reduced manual work • Increased platform growth and lead quality