Insight-led. Outcome-focused. Built for people, powered by data.
Smart Automation for Faster Campaigns
Transformed a manual, inefficient builder into a smart automation tool—leveraging event data to simplify workflows and accelerate campaign launches. The impact? 50% faster campaign creation, a 30% boost in retention, and a smoother path for non-designers to go live with confidence.
UX Overhaul for SimpleEvents
I led the redesign of a B2B/B2C event management platform, streamlining workflows to reduce friction and boost task efficiency. By simplifying event planning for both internal teams and clients, task completion improved by 30%, friction dropped by 40%, and overall user satisfaction increased—resulting in a more intuitive, scalable platform.
Venue Sourcing & Lead Generation Tool
Designed and launched a venue-sourcing platform for SimpleEvents that connects event planners with the perfect venues—quickly and effortlessly. By streamlining searches, minimizing manual input, and showcasing premium spaces, it simplifies planning while generating high-quality leads to drive platform growth.