Cedros Ave Farmers Market

Project: Marketing Deliverables (2012)

Role: Typographic Illustration Design, and Messaging

THE VISION

Every Sunday, Solana Beach hosts a farmer’s market on Cedros Avenue. Organic, fresh, and locally grown are their core values. I was hired to collaborate with the senior leadership and the innovation team to identify and design new marketing opportunities.

THE WORK

Multiple items were designed to promote the cites clean eating initiative and reach new target audiences surrounding Solana Beach.

THE RESULTS

The following design ideas were featured in the company advertising campaign and outperformed attendance and sales expectations.