Sphera

Sphera · 2020–2022
Brand Strategy · Identity · Product Strategy · UX

A brand and product experience built around the relationship between Sphera, time, and human-centered technology—creating a more distinctive and personable SaaS experience while aligning brand, marketing, and product around a shared strategic direction.

About
Sphera was an early-stage SaaS company building a people-centered time-management platform for individuals and teams. The challenge was to establish a stronger market identity while creating a product experience that felt more human than the typically cold, functional language of SaaS.

The Approach
I led the strategic brand and product design direction, working across international stakeholders, marketing, and development to create a cohesive relationship between the brand, its market presence, and the digital product.

The existing name became the foundation for the visual language. Drawing from “sphere,” I developed the S as a system of connected circles, while time inspired circular forms, evolving color, gradients, and layered spheres that suggested the passage of time. I carried these principles across the identity, landing page, marketing, and product experience—creating a consistent brand that felt approachable and personable while supporting complex workflows.

The Outcome
A unified brand and product ecosystem connecting strategic positioning, visual identity, marketing, and digital experience through a shared visual language—giving Sphera a more distinctive market presence and a more human customer experience.

Role
Lead Visual & Product Designer — leading brand strategy, visual identity, product strategy, user experience design, creative direction, and cross-functional alignment across international marketing, development, and stakeholder teams.

Services
Brand Strategy & Identity
Creative Direction
Visual Identity
Art Direction
Product & Dashboard Design
User Research & Testing
Landing Page & Marketing Design
Stakeholder & Developer Collaboration

Client/Organization
Sphera

Industry
SaaS / Productivity / Startup