Insight-led. Systems-minded. Focused on meaningful outcomes.
I design digital products and services that simplify complex systems, connecting user needs, business goals, and operational realities.
Experience across healthcare, enterprise SaaS, and digital services.
Connected Care Experience
Service Design Exploration | Healthcare Experience
Exploring how fragmented healthcare workflows impact patients and caregivers, and identifying opportunities to create more connected care experiences through service design methods.
Journey mapping • Service blueprinting • Systems thinking
SimpleEvents — UX Overhaul
Led a UX audit and redesigned the information architecture for a B2B platform, simplifying workflows for non-technical users and health-adjacent teams while improving efficiency and usability.
30% faster task completion • 40% less workflow friction • Higher user satisfaction
Smart Automation — Campaign Builder
Transformed a high-friction manual campaign builder into an automated system that connects backend event data to customer-facing tools — enabling faster launches, reducing errors, and empowering self-service.
50% faster campaign creation • 30% higher retention • Reduced support dependency
Venue Sourcing — Lead Generation Tool
Designed and launched a platform for SimpleEvents that connects event planners with the ideal venues, streamlining searches and minimizing manual input to simplify planning and support high-quality lead generation.
Faster venue matching • Reduced manual work • Increased platform growth and lead quality