Drawn to complexity. Curious about people. Designing for clarity.
I design where products meet people, processes, and real-world constraints, looking beyond the interface to understand problems, uncover opportunities, and create better experiences.
Service Design Exploration | Healthcare Experience
Connected Care Experience
Exploring how fragmented healthcare workflows impact patients and caregivers, and identifying opportunities to create more connected care experiences through service design methods.
Journey mapping • Service blueprinting • Systems thinking
Improving the SimpleEvents Experience
Product Design · Product Strategy · Service Improvement
Across three initiatives, I identified opportunities to improve SimpleEvents beyond individual interface interactions. By examining customer workflows, operational inefficiencies, and gaps in the company's service offering, I helped shape solutions that improved product usability, automated manual processes, and expanded business opportunities.
01· SimpleEvents · Product UX & Strategy
Improving the existing platform
Making complexity easier to navigate
Brought in as the platform's sole designer, I led a comprehensive UX assessment and redesign of an established event-management platform. Through heuristic evaluation, competitive analysis, and workflow assessment, I identified systemic usability issues and translated findings into strategic improvements to the platform's information architecture, navigation, and user experience.
30% increase in task completion · 40% reduction in workflow friction
02 · SimpleEvents · Product Design
Automating campaign creation
Connecting data to smart automation
By building the campaign creation experience around event data already captured in the platform, I turned a repetitive manual workflow into an automated experience that helped users launch campaigns faster, with fewer errors and less reliance on support.
50% faster campaign creation · 30% higher retention
03 · SimpleEvents · Product / Service
Creating a new business opportunity
Bridging a fragmented process
I saw an unmet need in a fragmented manual process and brought planners, clients, and venue partners into one sourcing experience—making planning easier while creating a new lead-generation channel for the business.
Reduced manual workload · Stronger client collaboration · New lead-generation channel